With so much campaigns going around , hardly there are some that actually mean something worthwhile. While I got a chance to look at this , I was awestruck at how we have such passionate people among us struggling everyday to make their dreams a reality , while many of us blessed with everything sit there whining about how we don’t have particular thing to get us going .

I want to highlight this amazing initiative taken by IDEAS , which is a well know Fashion brand known across Pakistan . This Pakistan Day they took an initiative for Women Empowerment and named it “

IDEAS FOR A BETTER TOMORROW”

. While there have already been steps taken in the course , this particular one stands close to my heart .

Introducing

PAK SHAHEEN GYM

 located in the heart of Liyari , the suburban area of our city of lights Karachi , is one of its kind gym training little girls of Liyari for professional Boxing . Yup you heard me BOXING. With limited resources and no powerful back , these little girls train under the watchful eye of senior coach Younas Kamran, who had provided them with maximum equipment he can but still , it wasn’t up to the mark neither was the environment. I’ll be linking the video below and you guys can see for yourself what conditions were there little girls training in. When such circumstances arise , parents are bound to have doubts specially when it comes to their daughters.

Talking about the initiative and this project in particular , Direct of IDEAS Ziad Bashir said ,

“

Our team started to a little soul searching about what our brand stood for in the larger scheme of things, and its place in society. This included thinking about what we believe in and what values we

’

d like to champion as a brand. Investing in sports is a great way to instill confidence and self

–

esteem among some of the most disenfranchised sectors of society. Playing sports also promotes the concepts of fair play, perseverance and meritocracy. As a brand we want to be a trail blazer and inspire other brands to see how we can all collectively contribute positively to society at large. The entire country benefits when we all move in this direction.

”

Enough said , Let’s just see the video and see it ourselves . I am sure this is going to be an eye opener for all the other brands and I hope they just join in to empower our nation and women in particular in the right way that would make us a proud Nation of our sons and daughter alike

[youtube https://www.youtube.com/watch?v=-mQxzyBK6m4?feature=player_embedded&w=320&h=266]

If you guys are interested , I am linking below the previous 3 initiatives taken by Ideas under the concept of

#ideasforabettertomorrow

Pakistan Day Celebrations

:

A very special Mother

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s Day

:

Night Cricket Tournament:

Check this out and dont forget to tell me in the comments below if you liked the idea behind this campaign .

Stay Blessed Sherry K xoxo